Online Shopping and Amazon Essay

victimize This typography is active the guest usefulness that is offered at virago. com. virago is a re-tailer that offers products at a responsible price. virago has evolved from universe an on ancestry bookstore and they have become peerless of the largest e-commerce platforms in the world w here(predicate) nodes could surface out and secernate eachthing they wanted to acquire online in a more convenient way. With customer serve come up, loyalty, and customer retention were the three grievous aspects of amazons that it offers. virago has additiond their gross revenue significantly due to its high levels of customer service that they provide.In addition to consumer customers, virago offered marketing and promotional services for third-party retailers and nett services for developers. It exclusivelyowed third party vendors to convey their products on its website. amazon is a capacious-familiar company that was founded in 1995. It is best cognise for selling t he Kindle, go low combative prices, offering fast and responsible woo with transportation organization that is reliable. Everything could be sold online all at the click of a button. In 2009, US-based online retailer Amazon. com, Inc.(Amazon) eliminateped BusinessWeeks 2009 yearbook list of customer service champs(Qumer 2010). Amazon is completely a customer service company that concentrates, on making trustworthy that the customer is happy and taking circumspection of. Which is reflected in their company values and what they conceive in. Amazon was considered to be one of the approximately customer-centric companies in the world where customers could find and buy anything they wanted online at the lowest accomplishable prices. Delivering excellent customer service and offering compelling value to its customers had been the lens nucleus dodge of Amazon since its inception.Amazon focuses on macrocosm loyal to their customers, when they argon loyal to them they meet that in return their customers would recommend others and prolong to shop with them and act upon future purchases. Amazon calls sure that the infrastructure is taken maintenance of so that the retention is there. When the retention is there they fix inhabit to grow and combust their product lines so their customers will non have to take their traffic elsewhere. To make sure that the customer satisfaction is taken pity of they live by lay out Core Values to make things observe to make sure that everything stay in order.The first on they have is guest Obsession With customer Obsession they touch off off with the customers and work backwards to make sure that things argon taken c be of. Secondly, Amazon includes innovation. Amazon says that if you do not listen to your customers, you will fail and if you whole listen to your customers you will fail. You have to be able to find the balance. Third, you have a Bias for Action which is living in time of unheralded revolution and insuperable probability and provided that they make every opportunity count.With the Fourth thing you will find that Amazon will take ownership when it comes to building a great company. 5th they will have a gamy Hiring Bar that they often ask themselves go away I admire this soulfulness? leave alone I learn from this person? Is this person a superstar? All of those important questions Amazon will ask themselves when they are looking to hire you. Lastly, they have frugality, where they shake off money on things that really calculate and play that frugality breeds resourcefulness, self-sufficiency and invention.In the future I do believe that Amazon should glide by to find unmatched ways to reach consumers to abide to pull round them all over. Right now Amazon should continue to grow their customer base and continue to grow social media awareness and continue to post the review of the consumers who have purchased products and how they were strike with the arriv al and how they love using what they purchased. With the eccentric of Jeff Bezos in creating a customer-centric culture at Amazon he has done an awing job working on Amazon and making sure that they continue to grow.Jeffrey Preston know as Jeff Bezos was born on January 12, 1964 and is an American Internet entrepreneur and investor. He is a technology entrepreneur who has played a key role in the product of e-commerce5 as the founder and CEO of Amazon. com, an online merchant of books and later of a wide mannikin of products. Under his guidance, Amazon. com became the largest retailer on the origination Wide Web and a top model for Internet sales. Bezos, J. (2013). Retrieved Bezos believes that if you fix the customers problems consequently customer loyalty will be built from that.Jeff Bezos said his main goals are to provide his own perspective to the papers managing staff and to ensure the pecuniary stability of the Post while it experiments with ways to be profitable. Tho ugh hell be active in leading the plans for the Post, he plans to continue living in Seattle and will remain the chairman and chief executive of Amazon. com. While the Post purchase took many an(prenominal) by surprise, especially given the present of print journalism, it makes sense impression within Jeff Bezos irregular business philosophy. He has said that Amazon. com attention is willing to be misunderstood for long periods of time. He prefers to be patient and accept losing money for several years if he believes the long-term investment is worth it. Hes also known for an draw near that puts customers needs and desires over everything else. Lots of retailers give lip service to that approach, but Amazon. com very incorporates that philosophy into everything it does. Jeff Bezos faculty not do things the traditional way, but many would tear down to his unconventional approach as the insertion for the incredible growth of Amazon. com. His principles of growth over profit, long-term investment, and prioritizing the customer have make Amazon.com the worldwide online retailing leader. If anyone can find a way to pump peeled blood into traditional journalism, it might well be him. (Beyond. com) Amazon did understand the integrating scenarios and their impact on retailers, lets look beyond the financials and think about Amazons probable persuasion process in the transaction enclothe are a $40b category (online and offline) and comscore reports that online robe in 08 was $23b. While Amazon doesnt disclose their apparel/shoe sales, they are decidedly much smaller than Zappos. thus this creates a clear leader in the category and gives Amazon mass in a third category (media, electronics, apparel). Amazons CFO said on the conference call last nighttime this (the Zappos acquisition) is not about synergies. This is about suppuration in categories that we think are interesting. Amazon did $4m in 08 revenues in EGM (non-media categories) Zappos approx imately $1b in GMV grows this 20% overnight. Also, Zappos was a large contest to Amazons apparel business and forced them to come out with www. immortal. com to reproduction the threat. According to compete.com, Zappos has about 6m visitors/m and endless is stuck in the 1m range. While amazon says they wont close this, they can definitely stop spending marketing dollars on it so theres acquittance to be some savings there. there are also some shipping synergies. By injecting the Zappos approx 10m shoe shipments into the Amazon fulfilment engine, Zappos could save as much as $1/shipment which would effectively grow their profits by 50%. I also wonder if Amazon has any interest in the Zappos robotic fulfillment system and would consider moving that into their fulfillment centers to increase efficiency.Some have suggested that one number one wood could be Amazon wanting to sell prime to the Zappos audience. That doesnt make sense to me as with the Zappos free shipping model, whe refore do you need Prime at all? I dont think Amazon would mess approximately with the Zappos model and lead to something like conventionality S+H, free with Prime. The bottom line is Amazon gets a potentially 4-win scenario here (1) good valuation, (2) eliminate a evolution competitor, (3) grow EGM 20%, and (4) cement a leadership position on a big category (shoes+apparel).With putting this move into play I would say was the might move for both companies. Zappos focused on delivering WOW through service, they embraced and drove change, Created gambol and a little weirdness, they were adventurous, creative and straight-from-the-shoulder minded, pursue growth and learning, built candid and honest relationships with communication, built a affirmatory team and family spirit, do more with less, be passionate and determined and they were humble. All of those core values made Zappos. (Analysis and retailer, 2009)