Implications for Marketers

Implications for Marketers market strategies (Marketing mix elements price, product, distribution, and promotions) has to reflect the send and its human body appropriately. Marketers should constantly be up to take care with the changes in consumers demographic, lifestyles, and trends in put to develop selling programs that appeals to them, so that they are equal to(p) to be more adaptive to the marketing programs to the grade to achieve brand awareness.Marketers should always develop marketing programs that fits the image of the brand in wander to achieve consumers association with the brand. Fast and effective strategies need to be implemented whenever there are negative news and views regarding the brand before it spreads further and tarnishes the brands and corporate image. Marketers need to avoid manipulation of the benefits of the product in order to avoid any boycotts, protest and suing by health organisations and various parties, which will generate negative public ity that will tarnish the brand and company. ad message and strategies has to reflect the brands image in order for consumer to associate better with the brand. The panorama (celebrity) selected as the brands ambassador must reflect the image of the brand and connects well with brand in order for consumers to associate well with the product, hence achieving brand association. Marketer s has to ensure that congruity (resemblance) of brand association exists to ensure that consumers (with little knowledge regarding the brand) do not get confused with the significance of the brand.Furthermore, it is to ensure that brand associations do not get easily changed by competitive actions. Lastly, to ensure that consumers will not overlook or discount some potentially relevant brand associations in qualification brand decisions. Marketers must ensure the marketing programs are executed in a right dash in order to build long term brand knowledge and to ensure the success of its marketing s trategies in the long run, which will then generate repeat business, triggering customer loyalty and sales. 0. Store layout and hole has to reflect the brands target market in order to raise brand association. 11. Marketing strategies should be executed extensively in order to ensure consumers are constantly being capable to the brand to increase brand awareness. 12. Appropriate leveraging strategies should be implemented in order to enhance the brand extension, which then creates a positive brand image. 13. Marketers have to ensure that the right licensors is selected in its licensing strategy.The licensor selected is able to carry the brand without altering the significance of the brand and its image to ensure consistency in the brands image so that it does not confuse consumers. 14. Marketers must ensure they are constantly special and satisfying consumers expectations in developing its marketing programs (marketing mix elements) in order to gain favourability and positive re views from consumers regarding the brand, gaining a sustainable competitive advantage. 5. Marketers must ensure they are constantly exceeding and satisfying consumers expectations in order to gain a favourable brand and corporate image. 16. To foster profitable customer alliances. 17. Foster relationship marketing with various firms to get further in the market place and in order to roll more strategic alliance with other strong powerful firms out there in order to gain competitive advantage over competitors.