Remove obstacles

This is because the owner of the Chinese pulverization forget not acquire the vernal machinery required to produce additional quantities of produces in clippingly mood and Lack of knowledge on International tote up chain by the management 3) Macro stinting- The economy of every country and region differs In Its fundamental economic heartsickness, UN exchangeable Australia where thither is comparatively high level of per capita follow in regular exercise and sporting activity and CARR of athletic prune grew at 8. 3% comparing with another(prenominal) country CARR 0. 8%. ) Socio economic 5) Financial 6) Legal 7) somatogenetic 8) Political 9) Acculturation 10) Labor 1 1) Technological Benefits of sphericalisation- 1 )Cost realize 2) Tattling benefit 3) Learning benefit 4) Arbitrage benefit Module 2- Value chain of sports- The m altogether replete(p) chain for try seems instead short. It begins with producers of cloth and other materials for fashion clothes. Materia ls are purchased by the businesses that manufacture the enclothe for Seek. The manufacturers are mainly small independent firms in Russia and Malaysia, and the beau monde has its own small manufacturing subsidiary.The construct smashings are transported to the comp whatsoevers distribution nub in Russia. Seek buys the manufactured clothes that It has designed, and distributes them to centre in France. Retailers may be department stores or its own stores. in that location are in like manner some e-sales direct to clients. There may be some weaknesses in the supply chain. close sales are in europium but most manufacturing is in Russia (Eastern europium) or Malaysia. Although these countrys may be cheaper for manufacturing, the be of transporting the clothes to the distribution centre in Russia and then to the distribution centre in France may be quite high. There is no information ab proscribed the efficiency of Cheeks delivery system, but operating with two distribution centers may be inefficient and slow down the transfer of manufactured goods to shops. Its competitor Ezra has a manufacturing centre in Europe and a modern distribution system. This may give Ezra a strategic advantage because transport costs should be lower and distribution cadences quicker. Ezra operates a Just in time system for club goods from manufacturers, and this seems to be more lucky than Cheeks attempts to do the same thing. The supply chain operates slowly between Seek and its manufacturers, and this may put the company at a disadvantage compared with Ezra and H. Value chain of Sports coif r SUPPLY CHAIN 1) Initial query - capital of Senegal invest a healthy amount of its fiscal resources in research and development of its harvests. Research plays a considerable time and money for value creation. 2) fool identified and validated - A in the altogether product line hat daze is contemplating is in the area of compression sleeves and guards.These are compression wea r items that protect selected parts of the body such as progress sleeves and calf sleeves. 3) Optimization - 4) Development- capital of Senegal before long has a group of in erect designers and sports scientist. The septet designers come form a variety of professional backgrounds, including fashion,sportswear swim wear and lingerie. 5) Testing - Samples are loosely renderd in Australia in a purpose build facility at the capital of Senegal head office. And company has a passing experienced aggroup who cut make and trim the sample armaments prior to voluminous scale takings. ) Production- Production haps at a Chinese, family owned sports swear wear manufacturer 7) merchandise- In Australia Dakar operation with Online stores, with approximately 20 outlets. Distribution also occurs through major(ip) chains of sporting goods retailers and department stores. Through global Dakar operates through online and through situation agreements. ordinary Supply chain- The Main sup ply chain of Dakar is quite short. It begins with Innovation of product from the in-house R center, manufacturing in mainland China, sales in online, distribution center.Weakens in supply chain- Most sales happens in Australia. Although these areas may be cheaper for manufacturing the cost of transpiration the clothes to the distribution center in Australia may be quite high industriousness segmentation- Industry- Athletic cut back Industry segmentation, Products- Compression Tights, T-shirts and shorts, Triathlon suits and lightweight hurry singlets and shorts. Life cycle stage- Growth- As the Compounded annual offshoot rate of Australia grocery grew at 8. 3% from 2008 to 2012.Remote Environment- Social- The Australian food commercialize is perceived as a prototype market to test products placements on educated and informed consumers. This is beaus Australia has a relatively high level of per capita intimacy in regular exercise and sporting activity and relatively high lev els of physical activity per capita, the highly developed Australian economy is dominated by a larger proportion of consumers who are early on adopters of sore technologies and products with high disposable incomes.Technology- Dakar invests a considerable amount of its financial resources in research and development of its products. Industry environment analysis- Threat of new entrants to the industry- As Athletic change state great at a CARR at 0. % there is less take chances that new competitor overture into the industry. Industries dominated by smeared products are rugged to enter due to large amount of time and money required to create a competing branded products. And also Access to distribution channels as their goods and services through established distribution channels as those have already been locked by real competitors. trade segment synopsis- What makes a market- Markets are aggregates of consumer classifys with similar involve. Consumers having relatively hi gh level of per capita participation in regular exercise and sporting activity. Needs-Compression apparel is designed to improve athletic slaying by reducing muscle vibration and improving circulation. Preferences-This apparel has been credited not yet with increase athletic performance, but also with reducing recovery time and post exercise inexperience authorized solutions- Market size- This market contributes 10. 9 % of overall world Athletic apparel.Market growth- The compression apparel has been exponential growth in the past five days with some us industry reports suggesting annual sales growth of 55% from 007-2010 and 68 percent of 20101-2013. Blue ocean strategy- New customer markets- This strategy is its creation of new undiscovered markets through innovative activities, this strategy is value innovation and lastly renders the competition irrelevant. Consumer value is created through innovative activities that provide new and improved offerings Like Dakar is contempla ting is in the area of compression sleeves and guards.These are compression wear items that protect selected parts of the body such as arm sleeves and calf sleeves. This impart help consumer change magnitude circulation to enhance recovery ND reduce soreness as well as providing sun protection. This protective sleeves market. Key success factors for Sports apparel are- 1) affect efficiency- the system must be price competitive on a global ground to compete effectively with local and global competitors. ) Product quality- The organization must produce consistently reliable high quality products and position its brand to represent quality and good value 3) ground the customer. The organization must reckon what the customer wants and needs what they value and where and when they want to shop 4) Product specialism and innovation. To stay competitive the organization must be able to respond to changing customer needs and wants by delivering products in innovative ways. 5) The com pany has a broad portfolio of products.It does not rely for its success on one product or a limited range of products. A broad portfolio of products means that the company is not exposed to the luck of decline in the market for one or even a number of its products. Some products may be in decline but there will also be products that are still in the growth chassis of their life cycle. 6) The organization must create customer wariness of the benefits associated with its products and where they sack up be purchased and products must be available where they shop.MODULE 3 Strategic drivers- 1) Industry and Market- Athletic apparel 2) Products- compression tights, T-shirts, and shorts, triathlon suites, outerwear and other items designed to be worn beforehand and after sporting activity 3) Customers- Consumers who are early adopters of new technologies and products with high disposable incomes 4) Channels- Dakar operates its own network of retail stores in Australia with 20 outlets, s porting goods retailers and department stores, online, and n internationalistic market through agency agreement example Singapore and Taiwan. ) Competitive advantage- Dakar invests a considerable amount of its financial resources in research and development of its products Innovation.. Product reliability of their brand in Australia and other countries for last 5 years and also exclusive distribution channel also making the product differentiation. And also having wide range of product range making it easy for a customer to note what they want from a single provider. Establishing a certain consistent image in the market, such as romp, courteous service can also be used as differentiating factor by the organization.Operation drivers- put on- There is an increase in profit from 1. 1 Million to 21. 6 million and percentage of rim increased from 8% to 32. 5%. Cost- Cost percentage has been decreased driver to suppose to take on the operation driver. Peoples and organization driver s- The culture of an organization along with the employees it attracts and the resources it develops will naturally direct an organization. Strategic capabilities- Valuable, rare, difficult to imitate or replicate, non substituted. SOOT analysis-Strengths- Well established organization coordinate, and passionate employees led by an executive management team that has largely keen in place since the company inception. The core group of employees have been individuals who love sport and exercise and also created by a group of elite athletes with an entrepreneurial dream. The culture at Dakar has typically been one of energy and excitement. Dakar is one of the leading brand in Australia Production quality is consistently maintained by their production centre in china Dakar invest a considerable amount of its financial resources in research and placement to get out new products. Avian wide range of product range making it easy for a customer to find what they want from a single provide r had a good team of in house designer and sports scientists good work culture Opportunities- Dakar share of market is only 5. 5% of totality 1. 2 billion, the sales need to be scaled up in order to gain the market share International expansion through JP and agreement with other companies Online sales are the big luck for expanding into international market.Weakness- production capacity cannot be increased as their manufacturing facility in china to unforced to acquire the new machinery required to produce additional quantities of products in timely manner Through agency agreements in place it does not menstruumly opiate any company owned offices outside of Australia Threats- Employees are currently appears to be a high level of inertia, confusion and uncertainty within the organization and its employees. Entry barriers like sheer quantity of retail outlet in Asia markets and regulatory barriers imposed on wholly irrelevant owned companies setting up in some Asian countries. U nlike CARR in Australia with 8. 3 % globally it was only 0. %. So same level margin cannot be expected by the Dakar. Gap Analysis- The Dakar business is looking for International expansion opportunities and has identified the following gaps that need to be intercommunicate in its business strategy. Capacity to business strategy gaps Production capacity cannot be increased to the pass judgment deal Environment to business strategy gaps- Global Leticia apparel grew at a CARR at 0. 8 % comparing with Australia CARR 8. 3% The sheer quantity of retail outlets in Asian markets.The regulatory barriers imposed on wholly foreign owned companies setting up in Aids etc there will be high switching cost to find new customer globally. Key stakeholders Gap- In employees there is a growing perception that the company is becoming centre strictly on a global presence growth and forts and will forget the employees that helped it to befit successful. Ken tucked world-wide Manager operations who takes care of production attend to has been suffering from rare illness and is planning to retire from daze within the next 6 months.Dakar need to find out the appropriate person to take of production process after Daze retirement. A lack of experience in lobar industry by the employees towards globalization Module 4- Market development- page 4. 14 Dakar is an alternative approach to product development is find new markets for existing products. Although the products are unchanged it is not clear how the related markets will respond to products that have not been specially designed for them and related market development can occur through expanding geographically.Innovation- Innovation is the act of introducing something new. It is the process of creating a new product service proceed or other idea for an organization that will exults in increased customer value and positive changes in efficiency, quality, competitiveness, market share etc. Innovation process value chain in Dakar- 1) come with invest a considerable amount of its financial resources in research and development of its products and come out with an innovative idea. ) The product development team of in house designers and sports scientist will created a product that satiate the Idea off product 3) These sample products are created in Australia in a purpose built facility at the Dakar head office. Dakar has a highly experienced team ho cut make and trim the sample garments prior to large scale production. 4) Once the product is copesetic then the production will be taken place in their Chicanes, family owned sportswear clothing manufacturer. 5) Marketing of the products happens through Online, company owned outlets and international through Agency agreements.Key success factor for new product development and implementation- 1) Affiance of development- Dakar spends considerable amount of its financial resources in research and development of its products was comprehensive and effective in order to en sure success. )Seniority and authority of responsible managers- Dakar is renowned for its commitment to product development since inception of the company. This is evident through its many successful brands and changeless successful development.Development of New geographic markets- The ability of an organization to internationalist depends on its ability to appreciate the environmental differences, understand the risks and implications, and then counter or adapt to them successfully. Critical questions to be addressed by any organization contemplating new market development include the following- 1) The size and alee of the proposed market- The global market for athletic apparel is 67. 7 but Australia share was only 1. 2 billion only 1% of the global market, there is a huge scope for the company to get the Market share. ) Market Growth- Unlike CARR in Common mode of entry into new geographic markets- page 4. 48 Module 5 Dakar will comes under organic systems Module 6- Strat egic leaders style- Risk takers- Key managers in Dakar are- Will winsome CEO gift of the Dakar Jan Taylor leader the organization strategy in may 2010 Ken tucked, General manager production is there since Dakar started its business Mean Mean worked with Dakar since 2008 acting as an COOP Most of employees has completed good number of years in Dakar through out its growth phase By the above data we can come to an conclusion that Strategic leadership style was risk takers. -s Model-This model is useful tool for testing whether a proposed strategy will achieve its engender by asking whether it aligns with the seven major areas under the model Strategy- the good deal of the company is to become one of the 10 most recognized global sporting brands and its strategy towards to achieve its mission to increased sales by 10 time over the next 10 years, wrought entering into the new Geographical locations. Employees are feeling unsecured because they are in constant touch with executive tea m through the growth of the organization.Once company becomes global there may be chance the decision maker team will forget the employees that helped it to become successful. Management should provide clear guidance and make sure that all the level of employee are participating to achieve to full fill company vision Structure- the structure of the Dakar adopts with the globalization because there manufacturing facility is china and some portion of sales are through online and Agency agreement del. Systems- Entering into new Geographical location will the current systems of organization.As they had good supply chain management because of the online sales and agency model Resources- The manufacturing capacity which is china cannot improve the capacity with its current capacity in order to meet the demand. Company should look for an better alternative into to make sure the supply meets demand Skills- The executive team does not have the international experience except Jane Taylor who is an General Manager strategy. Style Shared values - Successful development of new markets- page 4. 1) The identifiable benefits of expanding into the new market must be I line with the long name strategic goals of the organization 2) The organization must ensure that it has sufficient cash reserves to finance the new business until such time as it becomes self supporting 3) The organization should perform both internal and external analysis. The role of chat- page 7. 37 Cotters 8 looks leadership- Create Urgency- Global athletic apparel market 67. Billion and Australia market data to the employee and their position in the global market in order to understand where there stand in the global market. This happens employee think what are the management expectation from the employee. It is the step where people need to know the need for change and what change is necessary for the company. Form a aright coalition- The leader need to convince the people for change. Many employees of Dakar Joined because it was a small, tender and vibrant company that was popular and well respected in the Australia market.So, this is a very difficult toil and need a real leadership quality to be done. Create a vision- Dakar vision to be one of the 10 most recognized global sporting brands. It hold 40% share in Australia arrest in order to achieves its vision. It should expand in the international expansion opportunities through JP, Franchise, Retail or through Online mode. Several ideas and concepts should be organized suitablely in a proper form in order to make the person understand it.This will help Dakar employees to understand need for change. Communicate the vision- it is not Just enough to communicate the vision to the people but it should be done with great power and confidence on a regular basis so that people can trust on it and it remains fresh in their mind so that they can respond accordingly. When ever Dakar opens the new stores and any product launches Will Wi nsome CEO will be presented. So he need to communicated to the employee what are the idea and vision of the Dakar.Remove obstacles- instead of people evaluate and promoting the change there are certain resisting the change due to which obstacles are often created in the road of the change so the leader need to identify these and correct these by giving rewards to those working good for the change and motivating the one who resisting it. The main perception in the employees was the company is becoming focused purely on a global presence, Roth and profits and will forget the employees that helped it to become successful.In order to avoid this the, Executive team need to make sure that all the employee who made a Dakar as employee of excerption need to give chance to them. So that their perception will be removed from their mindset. Short term wins- during the change in order to motivate the employees and boost up their performance short term targets should be given so that the empl oyees could work hard to achieve it but after achievement they will be high on energy and performance.Assurance from will income that the company is planning to introduce an employee share program offered to full-time employees who have been employed by Dakar for more than 10 years is an example. Build on chance- build on the change the reason of most of the failures of change is the early declaration of victory, changes need to be done slowly and the impacts should not be Judged too early and the long term goals should be focused on. Anchor the changes in corporate finally it should be taken care of that the change is done mightily and is used in the regular day to day life of the work and the leaders would keep on supporting the change so that the employees and the new leaders who are brought in should feel comfortable working. An skill strategy can bring more immediate results, possible with less apexes and risk than starting a new subsidiary business operations. In order to be come the global player M activity activity is must in order capture the market share. In order to be successful in acquisition strategy.Dakar team need to take care these issues Purpose of acquisition towards global evanesce is an important aspect to be communicated to the employees Dakar Executive team should be have the focus n pursuing the strategy Jane Taylor organization strategy development lead has good knowledge on the international expansion which will help the company to resolve the implementation issues Dakar employee should be provided with enough growth in global expansion strategy otherwise there is chance of losing Key talent achievement is the best for market penetration because- 1) Speed of entry - There strategy towards achievement of the company vision by increasing sales by 10 times over the next 10 years can happen only if the market penetration happens through acquisition of new global entity 2) vertical Integration- Through acquiring the good company which has the good capacity to increase the production, because excising manufacturer in china will not to able to deliver the additional quantities required to meet anticipated demand and with reasonable time frames. 3) expert leakage- Dakar has spend good number of amount of R, which will differential with there competitors. If there is an acquisition there will be low risk of Technical knowledge leakage 4) Market Penetration- Market penetration can happened very quickly because total market of acquired firm will the market of Dakar. Not need to again start from the scratch.